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ConsenSys is Helping Dubai Become the First Blockchain-Powered City
We are proud to announce that our BRAVE client, ConsenSys, the fastest growing blockchain venture studio focused on Ethereum, has opened its office in the Dubai Design District (d3). The office is the company’s second largest operation globally, helping Dubai become the first blockchain-powered city.   The team celebrated the opening at the Molecule Restaurant in d3, where guests not only met Joseph Lubin, CEO and Founder of Consensys, but also enjoyed a stunning and immersive performance by Bella Gaia. It truly was a marriage of technology and art.   In c..
Dubai Hosts First Ever Graduation of Ethereum Blockchain Developers
Our BRAVE client, ConsenSys, a global blockchain specialist announced the graduation and certification of its inaugural Developer Program class as part of its ConsenSys Academy.   More than 150 guests and students attended a special graduation ceremony at the Emirates Towers Hotel, which included 58 graduating blockchain developers, two of which are from the United Arab Emirates. The students' graduation certificates were issued on the Ethereum blockchain through the self-sovereign digital identity app, uPort.    The gathering, which took place after an exciting three-da..

Toro Toro now open in Abu Dhabi

Posted by Mona Saleh | Wed, 06 Sep 2017
Toro Toro now open in Abu Dhabi
Award winning world famous chef Richard Sandoval in partnership with Perfetti Hospitality have recently opened the new TORO TORO in the most enchanting location in the Jumeirah at Etihad Towers Abu Dhabi on Tuesday September 5th.   We are proud to have launched this new jewel in the collection of the international restaurant chain. We are also sure that Toro Toro will be the most attractive reference point in the city's dining scene with exciting promotions such as their signature Cha Cha Cha ladies nights and Friday Brunches.   ..
BRAVE is honoured to be a finalist in the Gulf Capital SME Awards
In the rising world of entrepreneurship and innovation, BRAVE is honoured to have been selected as a finalist for the Gulf Capital SME Awards in the RSA Customer Focus of the Year category.  The Gulf Capital SME Awards is a programme launched by MEED five years ago that celebrates the success, growth and innovation of SMEs as well as entrepreneurs and business leaders in the UAE. It truly is an honour for BRAVE to secure a spot in the final round out of 103 small-and medium-sized businesses at 2017 Gulf Capital SME Awards.  ..

Ramadan Nights by Dish

Posted by Mona Saleh | Thu, 29 Jun 2017
Ramadan Nights by Dish
Dish Catering surpasses one’s typical Iftar expectations with a pop-up restaurant in Al Quoz’s Warehouse Four. This innovative pop-up serves food fit for the Holy Month of Ramadan-inspired by flavors of the Middle East.   Nestled in between bushes lies a pathway that leads you to large “IFTAR” sign made of lights, indicating that you have arrived. Upon first glance, you are immediately transported to the magical city of Marrakesh with the Moroccan-inspired lounge furniture and candlelight.   The pop-up features a delicious 3-course menu, including green ..

BRAVE women in media

Posted by Mona Saleh | Thu, 29 Jun 2017
BRAVE women in media
BRAVE put together a “Ladies in Media” event to celebrate the beginning of the Holy Month of Ramadan at the Zafran Indian Bistro in Riyadh, KSA.   The guests enjoyed a delicious Iftar buffet, specifically prepared for Ramadan consisting of signature dishes such as Butter Chicken, Dal Tadka and Chicken Biryani. This event served as an incredible platform for senior female journalists, influencer and bloggers to network with each other. This was not only empowering for women but also built stronger bridges between the media and BRAVE.   At BRAVE, we believe that..

Zafran - A True Ramadan Flavor

Posted by Mona Saleh | Thu, 29 Jun 2017
Zafran - A True Ramadan Flavor
Flavors of Ramadan, a popular TV show on SONY TV is known to frequently feature Ramadan festivities across Dubai. This summer, BRAVE organized for Zafran, the iconic Indian bistro in Mirdif City Centre to be featured in an episode last week.   One might think that Indian food for Iftar would be far too heavy. But, I was pleasantly surprised by the light and wholesome cuisine. Zafran’s Iftar buffet of enticing options and the colorful décor of the restaurant truly create an authentic North Indian experience.    Restaurant guests were interviewed, where they w..
Max’s Restaurant – How Pinoy Are You?
On 11th June 2017, BRAVE and Max’s Restaurant came together to celebrate the 119th Philippines Independence Day by hosting a media quiz night.   BRAVE saw the opportunity of strengthening media relations and paving friendships by inviting Local Filipino media to participate in a quiz night. Media publications such as Illustrado, The Filipino Times, TAG FM, Kabayan Weekly and Tatak Pinoy participated in teams by competing against one another to determine who are the masterminds of all things pinoy.   The quiz comprised of 20 questions on all things Filipino such as traditi..
BRAVE RELEASES ITS FIRST BRAVE INDEX FOCUSED ON ISLAMIC BANKING, IN PARTNERSHIP WITH ON DEVICE RESEARCH
Today marks an important milestone in BRAVE's history in which we released the findings of our first BRAVE Index study focused on Islamic Banking, following its impressive growth story and recent drive to increase take up by expat populations - including non-Muslims. ​ The BRAVE Index, will see us regularly reach out to the marketplace to gain insights that will better equip both the BRAVE team and our clients to make strategic decisions that take into consideration the needs of consumers. In this, our first survey, we reached out to 500 nationally representative respondents in th..
BRAVE CELEBRATES THE 43RD UAE NATIONAL DAY
BRAVE celebrates the 43rd UAE National Day, by recognising national brand ambassador Mohamed Parham Al Awadhi as he pioneers a new age of crowd-sourced travel adventures and invites social communities to shape his world. In celebration of the 43rd UAE National Day and in recognition of Mohamed Parham Al Awadhi’s commitment to pioneering change by helping the UAE take ownership of its global narrative, championing “social travel” and engaging with online and offline communities around the world; the BRAVE team was fortunate enough to sit down with this incredibly talent..

7 BRAVE PARTNERSHIP TACTICS

Posted by Florence Janin | Thu, 09 Oct 2014
7 BRAVE PARTNERSHIP TACTICS
​ SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place. Historically, that dialogue was largely one-way - and brands simply relied on traditional platforms like 60” and 30” TV spots to neatly position their partnerships - articulating shared values and common traits to drive transferred affinity – or at very least high exposure in confirmed target segments. It could be said that, sponsors relied more simplistically on “endorsed association” and “segment reach&rdquo..
THE 2014 SOCIAL SUMMIT (LONDON – UK)
10 key learnings to drive a strategic approach to social SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place. Earlier this year BRAVE attended the “Social Summit” run by Brand Republic in London: it was valuable time spent. We thought it might be useful to share some of the core themes discussed - so here’s a list of our 10 key take-outs: 1. WHY SOCIAL? If you’re going to get into social media, make sure you know why you’re doing it Align your social strategy wi..
THE IMPORTANCE OF TRUST FOR FINANCIAL SERVICES BRANDS
​ Whatever industry you’re in, Trust is one of the most commonly stated drivers of brand choice. We know this because we come up against this challenge day after day working with brands across a variety of sectors. But financial services has a much tougher job than most. A recent Edelman survey showed that in the UK, only 48% of people trusted financial services organisations. This is a staggering problem for an industry which accounts for 10% of the UK’s GDP and employs over 1 million people* in the UK. And the UK is not the only country to fall victim a loss of faith and confi..