​ SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place. Historically, that dialogue was largely one-way - and brands simply relied on traditional platforms like 60” and 30” TV spots to neatly position their partnerships - articulating shared values and common traits to drive transferred affinity – or at very least high exposure in confirmed target segments. It could be said that, sponsors relied more simplistically on “endorsed association” and “segment reach&rdquo..

10 key learnings to drive a strategic approach to social SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place. Earlier this year BRAVE attended the “Social Summit” run by Brand Republic in London: it was valuable time spent. We thought it might be useful to share some of the core themes discussed - so here’s a list of our 10 key take-outs: 1. WHY SOCIAL? If you’re going to get into social media, make sure you know why you’re doing it Align your social strategy wi..