Today marks an important milestone in BRAVE's history in which we released the findings of our first BRAVE Index study focused on Islamic Banking, following its impressive growth story and recent drive to increase take up by expat populations - including non-Muslims. ​ The BRAVE Index, will see us regularly reach out to the marketplace to gain insights that will better equip both the BRAVE team and our clients to make strategic decisions that take into consideration the needs of consumers. In this, our first survey, we reached out to 500 nationally representative respondents in th..

BRAVE celebrates the 43rd UAE National Day, by recognising national brand ambassador Mohamed Parham Al Awadhi as he pioneers a new age of crowd-sourced travel adventures and invites social communities to shape his world. In celebration of the 43rd UAE National Day and in recognition of Mohamed Parham Al Awadhi’s commitment to pioneering change by helping the UAE take ownership of its global narrative, championing “social travel” and engaging with online and offline communities around the world; the BRAVE team was fortunate enough to sit down with this incredibly talent..

​ SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place. Historically, that dialogue was largely one-way - and brands simply relied on traditional platforms like 60” and 30” TV spots to neatly position their partnerships - articulating shared values and common traits to drive transferred affinity – or at very least high exposure in confirmed target segments. It could be said that, sponsors relied more simplistically on “endorsed association” and “segment reach&rdquo..

10 key learnings to drive a strategic approach to social SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place. Earlier this year BRAVE attended the “Social Summit” run by Brand Republic in London: it was valuable time spent. We thought it might be useful to share some of the core themes discussed - so here’s a list of our 10 key take-outs: 1. WHY SOCIAL? If you’re going to get into social media, make sure you know why you’re doing it Align your social strategy wi..

​ Whatever industry you’re in, Trust is one of the most commonly stated drivers of brand choice. We know this because we come up against this challenge day after day working with brands across a variety of sectors. But financial services has a much tougher job than most. A recent Edelman survey showed that in the UK, only 48% of people trusted financial services organisations. This is a staggering problem for an industry which accounts for 10% of the UK’s GDP and employs over 1 million people* in the UK. And the UK is not the only country to fall victim a loss of faith and confi..