Flo’s strengths are in developing disruptive brand strategies and driving brand awareness and consideration through differentiated marketing communications in order to support growth and revenue targets. Her focus on BRAVE conversation-starter campaigns (as opposed to monologues) has been key in order to develop differentiated and relevant messages to drive sticky and commercially strong relationships. Her media and investor relations skills ensure she can deliver a fully end-to-end integrated strategy, leveraging her extensive international track-record.
Flo has held Senior Executive level positions for some of the world’s largest brands. In her in-house capacity she delivered successful global PR, brand, marketing and new market entry programs for leading international organisations including Barclays Bank PLC (Dubai & London), HSBC Bank (Sydney), Al Khaliji bank (Doha), Servcorp (Australia & Asia Pacific) and UBS Warburg (Paris).
Educated in France – where she was born, she is bilingual, holding dual French and Australian nationality.