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BRAVE RELEASES ITS FIRST BRAVE INDEX FOCUSED ON ISLAMIC BANKING, IN PARTNERSHIP WITH ON DEVICE RESEARCH
Today marks an important milestone in BRAVE's history in which we released the findings of our first BRAVE Index study focused on Islamic Banking, following its impressive growth story and recent drive to increase take up by expat populations - including non-Muslims.
BRAVE celebrates the 43rd UAE National Day, by recognising national brand ambassador Mohamed Parham Al Awadhi as he pioneers a new age of crowd-sourced travel adventures and invites social communities to shape his world.
SPONSORED PARTNERSHIPS provide brands with permission to participate in conversations that they might not otherwise naturally have a place.
Historically, that dialogue was largely one-way - and brands simply relied on traditional platforms like 60” and 30” TV spots to neatly position their partnerships -- articulating shared values and common traits to drive transferred affinity – or at very least high exposure in confirmed target segments.
It could be said that, sponsors relied more simplistically on “endorsed association” and “segment reach” over “relevant activation” and “consistent engagement”. But these days - thanks to the immediacy of social platforms and real-time marketing; and the omnipresence of competitors - positioning is only the starting point.
Earlier this year BRAVE attended the “Social Summit” run by Brand Republic in London: it was valuable time spent. We thought it might be useful to share some of the core themes discussed - so here’s a list of our 10 key take-outs:
Whatever industry you’re in, Trust is one of the most commonly stated drivers of brand choice. We know this because we come up against this challenge day after day working with brands across a variety of sectors. But financial services has a much tougher job than most. A recent Edleman survey showed that in the UK, only 48% of people trusted financial services organisations. This is a staggering problem for an industry which accounts for 10% of the UK’s GDP and employs over 1 million people* in the UK. But this is not a problem faced only in the UK.
Consumer trust in the baking sector has never been lower, meaning that their trust in banking brands has also plummeted. So what to do to rebuild trust?
We haven’t got a silver bullet, but we do have some useful findings from our recent work…